ADVERTISEMENT ANALYSIS 'Start Up I A song made from 45 years of Apple sounds I Apple'

 

"ADVERTISEMENT ANALYSIS "(1)

apple is a multinational technology company that focuses in consumer electronic devices such as phones, laptop, and desktop computer. They also develop software such as their own OS, and couple other apps.They are famous with their timeless modern design, and how easy to use their device is. Have a lot of consumer segementations and creative working people are one of them.

"LINK TO VIDEO"

MEDIA__LANGUAGE_

In this video, apple doesn't advertised their new product in a way as usual advertisement do, where they show their newest products and start talking about their strenghts and unique features.Because this ad is targeting for people that are working in creative industry specifically in the music game, Apple made it nostalgic and creative by featuring all of their apple sounds effect from their earlier years until their latest and make it into a musical pieces. This sounds including apple's jingle, opening sounds, beeps, typing noise and others. The place setting chosen is a garage which was where all of Apple's legacy start.

REPRESENTATION_

The advertisement shows a young music producer start doing his thing (making music) by using apple's sound effects that are existed since the early years until the latest. He's using the latest apple product which are their newest laptop and monitor in that time which what they trying to show. In this advert, they also shows their DAW app which is logic pro that until today is still apple own exclusive app. This also show that apple have a very good user ecosystem which is one of their biggest strenght in the industry. The scene also shows creativity which is bolding up the statement that apple is supporting the creative industry.

AUDIENCE_

The main character in the video is a young artist creatively making a musical piece using from apple's device sound effect. They also show their newest update of their DAW Logic Pro and hardwares such as their newest monitor and laptop which can attract audiences that are interested or a professional in the musical field.

INDUSTRY_

 

As a technology brand, apple not just competing in one market. They have tried and leading in lot of market such as macbook in the laptop market, iphone in the smartphone market, airpod in the earphone market, Ipad in the smart tablet market, and manymore. besides hardware, they also competing in the software scene with lot of different segment. One of the example that is used in this ad is Logic Pro X which is a digital audio workstation. in this case they competing with other DAW specialize brand such as avid with their pro tools, Ableton with their live, and last but not least Cubase by Steinberg .