APPLE MACBOOK M2 ADV

 

WHO IS YOUR BEST CUSTOMER?

Macbook air m2 customers can be creative professional that or just ordinary that casually edit photos and videos. 

HOW DOES THE PRODUCT BENEFIT CUSTOMERS?

Macbook air m2 have a relatively higher performance compared to their competitor in that price range. This can be achieve because apple's new ARM processor 'm2' that is still hard to bit in performance wise by their competitor.

WHAT ARE YOUR STRENGTHS?

Macbook air m2 has the Apple m2 chip in it. It is an ARM based processor designed by apple and so far it's exclusive for apple product. This can disturb the laptop market because since apple use their own processor they manage to sell it on lower price but with a higher performance.

PRODUCT COMPETITOR

Eventhough apple air m2 is hard to beat, dell with their product the xps 13, still is one of apple's biggest competitor. 

HOW IS THE BUSINESS DIFFERENT FROM COMPETITORS?

The thing that makes apple special is their exclusivity where they always charge their product high when they are first released. This give the effect that apple is a fancy, or made for professional image from people. whereas other brand like Samsung .           processor and operating system which are apple exclusive. apple also has their own 'design template' which is modern and minimalistic at the same time makes it look time-less.

WHAT IS YOUR BRAND VOICE?

apple it self has elegant, modern, and innovative brand image

HOW DO YOU WANT CUSTOMER TO DESCRIBE THE PRODUCT?

Simple, Lightweight, Small, and Powerful